The LunarVision Journal
Brand identity guides for small businesses
Plain-English guides to logos, brand kits, brand guidelines and what branding actually costs, written by the studio that designs them.
Brand Guidelines Template: A Free Outline You Can Copy
A complete brand guidelines template written out on the page, section by section, plus how a small business can fill it in.
Read the guide →How Much Does a Logo Cost? An Honest Logo Design Cost Guide
What a logo really costs at each level, from DIY makers to agencies, with sourced prices, hidden costs and tips for an accurate quote.
Read the guide →Small Business Branding: A Practical, Step-by-Step Guide
The cornerstone guide to small business branding: foundations, visual identity, consistent rollout, common mistakes and when to hire help.
Read the guide →Startup Branding: What to Build First and What Can Wait
When to invest in your brand, what a minimum viable brand includes, what can wait, and how to choose and brief a freelancer, studio or agency.
Read the guide →What Is a Brand Kit? What Goes In One and How to Build It
What goes in a brand kit, how it differs from brand guidelines, and how to build one, with our own palette and fonts as a worked example.
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